«Diversity and Inclusion in the Workplace» in one of Greece’s largest employers in the retail sector & «The journey towards self-awareness and empowerment of executives to ensure a people-centred culture»
The main challenge faced by the client-company
As a leading company in the retail sector and one of the largest employers nationwide, this company has to manage a large and dispersed community of employees, while facing challenges arising from both its size and the specific characteristics of the sector.
Nowadays, Human Resources departments are facing significant challenges. Among these, the most notable are ensuring effective channels of communication and cooperation between employees and management, as well as maintaining a positive corporate image. At the same time, it is necessary to strengthen employee retention and trust, adapt to new socio-demographic data, and deeply understand different communication models. These factors require continuous preparation and flexibility in order for HR departments to respond effectively to contemporary demands and new circumstances.
The company, and in particular the Human Resources Department, seeking to maintain its leading position and proactivity in matters relating to the empowerment and training of its executives, invested in developing external partnerships with the HR Advisory Services team of Crowe Greece Advisory, a member of the international Crowe Global network. The aim of these partnerships is to provide specialised knowledge on contemporary and best practices in human resources management, drawing on local and international experience, methodologies and literature.
The reason the company chose Crowe Greece Advisory
Recognizing the challenges it faces, the company chose to collaborate with Crowe Greece Advisory’s specialized human resources team. The long-term collaboration with both the firm itself and the head of human resources and his specialized team is based on their extensive experience in multi-faceted and demanding human resources issues, high expectations in terms of technical and strategic knowledge, and immediate response.
This trust was reinforced through people, experiences, and investment in reliable diagnostic tools that measure behaviours, preferences, and tendencies; tools that are a key part of our service portfolio. The culture of cooperation that was developed confirmed the reasons why the company entered into a holistic, multi-level, and long-term partnership with Crowe Greece Advisory.
The strategic priorities set were as follows:

Strengthening self-awareness and, by extension, the leadership and communication skills of senior executives, so that they are prepared to manage effectively and constructively their interactions with employees, customers, suppliers, and colleagues.

Shaping a sustainable culture of Diversity and Inclusion that spreads across the entire spectrum of the company’s workforce, from headquarters to its network of stores.

The way we responded
Indicatively, we chose to focus on two programs of strategic importance that the company has assigned to Crowe Greece Advisory’s human resources services over the past two years. Although they differ in title, these two programs complement each other, contributing overall to the company’s efforts to adopt a holistic approach aimed at ensuring and further strengthening its people-centric culture.

«Diversity and Inclusion in the Workplace» and «The journey towards self-awareness and empowerment of executives to ensure a people-centred culture»

The main objectives of the implementation of the “Diversity and Inclusion in the Workplace” program were

Harmonising the culture across a wide range of executives (450 people) who participated in the program, including directors of general departments, branch managers, regional managers, head office managers, and others.

Raising awareness and strengthening understanding of issues related to everyday working life and the formation of a sustainable culture of Diversity and Inclusion.

Methodologically, the program was implemented as follows

Following a series of diagnostic discussions with company executives, we designed a training program action on the “Diversity and Inclusion in the Workplace”.

The program action was implemented nationwide, in cities such as Athens, Thessaloniki, Larissa, Lamia, Patras, Ioannina, and island regions, through:

More than 30 in-person group meetings and discussion workshops, lasting 8 hours per group.

Participation of representatives from all areas of the company, such as the HR, Marketing, Sales, Financial Services, Organisation, Distribution Departments, as well as the Retail (wholesale and retail) Departments.

From early on, during the planning stage, company executives felt that we listened carefully to every perspective and understood their concerns about implementing a program with a “sensitive theme” that was aimed at a large and diverse audience. Our proposal was to approach the program through a sociological perspective-discussion, seeking to defuse any potential resistance that might arise in specific groups.

During the eight-month program, we worked on issues related to stereotypes, prejudices, and discrimination, linking our discussions to corporate values. Simultaneously, we incorporated our material into management practices such as meetings, hiring, promotions, and evaluations, while placing particular emphasis on everyday behaviours towards people.

In addition, through a brief update, we referred to the existing legal framework, discussed the management of different generations, and focused on how all of this can serve as a lever for creating a positive climate and a people-centred culture.

The issues that emerged existed, exist, and will continue to exist. What really mattered, however, was that all participants were given the opportunity to think, discuss, and freely express their opinions, with a focus on “substance over form”.

The workshops combined theoretical and experiential material, including participation in realistic case studies from the company, thus reinforcing the practical application of the concepts.

Indicative deliverables

In addition to participating in the experiential workshop, participants received a guidebook/action plan as a supplement to the disclosure of the Work Regulations and the specific internal procedures and policies of the client-company. 

The results of the Program

The success of the program was recorded by the company itself, through indicators that truly show the satisfaction of the overwhelming majority of the audience, both in terms of content and management of the educational process, etc. More than 93% of the audience would recommend Crowe Greece Advisory’s program to other colleagues.

Taking it one step further, our client-company then assigned to us the task of strengthening key roles through a series of personalised executive coaching programs on:

“The journey towards self-awareness and empowerment of executives to ensure a people-centred culture”
Methodologically, the program was implemented as follows

More than 10 executives were invited to participate in an executive coaching program aimed at strengthening individual leadership skills and understanding the dynamics of the executives they work with on a daily basis.

One of the behavioural preference and attitude tools selected by our firm for the implementation of coaching programs and the enhancement of self-awareness was utilised.

Indicative deliverables

In addition to participating in the diagnostic tool, participants received an individual report which served as a basis for navigating the content, with the aim of formulating a self-improvement action plan in areas deemed necessary for development on both a personal and professional level.

The results of the Program

Strengthening empathy through the use of knowledge and the exposure of executives to the material of the executive coaching program and workshops.

Strengthening communication and management skills through the company’s value framework and people-centred philosophy.

Our Clients Speak

The best indicator of our dedication to superior customer service can be found in the words of our valued clients.
In a large company with over 11.000 employees, such as our own, which has placed the human factor as its strategic priority, it is very important to choose partners with whom we share the same values and understand the importance of our people’s growth and development at all levels in the same way.

Crowe Greece Advisory is a valuable strategic partner for us in matters of our people’s coaching, training, and development, as well as in more demanding projects related to psychometric tools, leadership, and cultural change at all hierarchical levels of the organisation.

And although companies are a guarantee of cooperation, people make the difference, so I would like to personally thank the Director of Crowe’s HR Advisory Services department for the excellent cooperation we have had over time, the flexibility and immediacy with which he responds to each new project, the seriousness with which he approaches its design, and, of course, the respect and responsibility with which he implements it with his colleagues, no matter how big and demanding it may be.

We wholeheartedly thank you for everything we have achieved together so far, and I am certain that we will plan and implement many more wonderful projects in the future.
Hellenic Retail Group
General Manager of Organization and Communication
In our company, the training and development of our human resources is a strategic choice. The issue of Diversity & Inclusion is very important and critical, and in an organisation with over 11.000 employees, it becomes even more significant. In this context, we chose Crowe as a companion and partner in our effort to inform and raise awareness among our managers throughout the organisation. Through a series of specialised seminars that took place in person from June up to December 2024, Crowe’s team helped us communicate the values of inclusion and diversity in the workplace while also informing our people about the legal and social implications of these issues.

The results were particularly encouraging, and feedback from our employees proved that this venture was successful and certainly contributed significantly to further integrating these principles into the company’s culture. I would like to mention the people of Crowe’s HR Advisory Services and make a special reference to their valuable cooperation, unreserved assistance, and support throughout our training process. They helped us design and offer our people a beautiful, interesting, and meaningful training experience based on interaction and open communication.

They managed to understand the organisation’s characteristics and adapt to the specific requirements of the project, and, most importantly, they succeeded in gaining the acceptance of all participants, earning their trust and active participation.

We wholeheartedly thank you for everything we have achieved together, for honouring us with your friendship and support, and we hope that in the future we will have the opportunity to have you by our side in other equally important projects.
Hellenic Retail Group
Human Resources Manager
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